See the Orlando Sentinel Article referenced from April 22 here: http://www.orlandosentinel.com/business/orl-earthstores2208apr22,0,6660686.story
Dear Editor,
Thank you for interviewing us concerning corporations celebrating Earth Day for your April 22nd story “Retailers embrace Earth Day.”
The one quote you included from me was printed out of its context, and I’d like to present some additional thoughts to give a more clear picture of my message and concerns.
Reporter Laura Brost brought to my attention Earth Day activities from corporations like Walmart.
The quote included in the article best articulated my feelings on this particular corporation’s environmental activities. While I think that every step towards more sustainable business practice is a step in the right direction, my concern is that corporations such as Walmart use these small measures to market their businesses as environmentally friendly, ignoring the environmental damage for which they are responsible by virtue of their other business practices.
Does the sale of environmentally friendly products alone make a business environmentally friendly? My argument is no. While Wal-Mart is giving customers more earth-friendly options to purchase, the environmental damage they impose and the resources they use far outweigh their token environmental gestures.
Your article highlights Wal-Mart’s pledge to reduce it’s carbon emissions by 20% by the year 2012. But the article fails to mention that the company’s new stores will use more energy than its energy-saving measures will save. According to Stacy Mitchell of Grist, Wal-Mart hopes to reduce 2.5 million metric tons of its CO2 emissions, making existing stores 20 percent more efficient. But the new stores built last year alone will add one million tons of CO2 to the atmosphere. Given this rate, the company will be adding 28 million tons of emissions within the same time frame as its reduction due to new store development.
Your article praises the 22 West Coast Wal-Marts operation on solar energy. This is in comparison to over 4,000 Wal-Marts within the United States and more than 3,000 internationally that do not operate on solar power. Think about the carbon footprint of 4,000 SuperCenters and big box stores - does the solar power of 22 of these really contribute to a meaningful offset?
Let’s also examine Wal-Mart’s Acres for America program. While they pledge to donate $35 million to conserve America’s natural land, each of their 4,000 US stores develops an average of 30 acres of natural land (or 120,000 acres total), displacing indigenous animals and birds, destroying food sources and habitats. Their $35 million donation will work to protect approximately 10,000 acres of land, much of which is already protected by the US Parks Department. Is this truly green - or green-washing?
Wal-Mart CEO Lee Scott publicly set environmental goals for its company in 2005, including its pledge to Acres for America. In March 2008, at the ECO:nomics Conference, when asked when Wal-Mart expected to fulfill those 2005 goals, Scott said “I have no idea when that will be.”
My printed comment does not reflect my position on corporations like Whole Foods who work in integrity to ensure as many of their business practices as possible are environmentally friendly. For instance, Whole Foods listens to its customers when they request an item be removed from shelves due to animal cruelty connections, and provides its employees with opportunities to give back to the environmental community. Whole Foods is visionary in its efforts to remove plastic bags from its stores and should be applauded for these efforts.
Customers wishing to support true environmental initiatives with their dollar must do their own research on each product and each company they patronize to ensure the integrity of its environmental efforts. When a company like WalMart markets itself as green, it dilutes the message of the rest of the environmental community, who actually extend their financial and staff resources to ensure they act in integrity and do not compromise their environmental values.
Should WalMart be considered the next green company? Not if you’re looking through “green-colored glasses” and really examining its environmental impact.
- Emily Ruff, director of Florida School of Holistic Living and Evolve Store
More resources:
http://www.organicconsumers.org/articles/article_11708.cfm
http://www.nwaonline.net/articles/2008/03/29/business/033008sustainscorecrd.txt
http://walmartwatch.com/issues/environment/
http://walmartwatch.com/img/blog/environmental_fact_sheet.pdf
http://walmartwatch.com/img/documents/battlemart_docs/WhatHappensWhenWalMartComesToTown.pdf